Anatomy of a Job Offer: What to Look For Beyond Salary
The base salary is just the start. Here is what to look for in an offer letter, and what to negotiate over.
You got the offer. Congratulations! The number at the top looks good. You’re ready to sign.
Wait.
A job offer isn’t just about the salary, nor is it just about what the company’s willing to pay you. Job offers are complex financial agreements, and if you only look at the base pay, could leave thousands of dollars on the table, or end up kicking yourself down the line.
Regardless of how many details are on the page, it’s important to scrutinize each element, from bonus schedules to vesting and more. And don’t forget that a job offer includes details for how you’ll finish working for a company as well, whether it’s on your own terms of not.
It’s exhausting to think about, for sure, and it may feel like an awkward moment. It’s also one of the most important moments for you to advocate for yourself, because what’s written now will determine this stage of your career. (I know, no pressure.)
Here are things to look for in a standard offer, what you should scrutinize, and why.
1. The Cash-and-Stock
- Base Salary: This is more than the guaranteed cash you get each pay period. It’s also what determines your raises and 401(k) matches for years to come.
- Bonus Structure: This may be guaranteed or performance-based, but there’s a reason it’s split off from base salary. It’s sometimes referred to as a “Short Term Incentive Plan.” (STIP)
- Performance-based: These bonuses typically rely on success metrics that are set for you individually, or for your team as a group. Sometimes, it can be both, and others it can be separate. What’s important to understand is exactly what metrics determine your bonus. Even a guaranteed bonus requires you to have worked a certain amount of time out of the year. Each of those types of bonuses are called “non-discretionary.”
- If your bonus is instead described as “discretionary,” that’s corporate-speak for “you might get nothing.”
- Equity / Stock Options: This too may be guaranteed or performane-based, but it’s more typically referred to as a “Long Term Incentive Plan” (LTIP), as the financial benefits work on a longer time horizon. Sometimes, it’s cash, but often it’s soemthing else.
- Restricted Stock Units (RSUs): These are a partial ownership share in the company. Imagine if an entire company were into an imaginary pie. If you cut that into equal bits and handed out to all its owners, what you would receive would be your equal “shares.” Whether in a public or private company, the details of your agreement may include clawback provisions, which effectively allow the company to take back shares awarded to you. Though Investopedia notes that these moves are often used in executive misconduct, at least one private company I know of forced employees to surrender certain shares at the end of their employment. NOTE: Shares often come with a vesting schedule, in which you receive a percentage of the allocation over time. For example, a popular schedule is to award shares over a period of four years. They also often include a one-year “cliff,” meaning you get nothing if you leave or are dismissed within 12 months. Some companies use these systems to their advantage, awarding shares to employees they might cut within a year, or by back-loaded vesting to encourage they stick around.
- Stock Options: These are shares you are able to buy at scheduled times throughout the year, typically at a discount over time. Stock options also typically have vesting schedules related to them, Ledgy notes, with a set “strike price” which employees pay to buy the shares.
2. The Benefits (The Hidden Paycheck)
- Health Insurance: Don’t just check “Yes/No.” Look at the premiums, or what you’ll likely have to shell out each month or pay period. Once you know that, then get to know the deductible, or the amount you have to pay for a given medical service before your plan does. HealthCare.gov puts it succinctly: With a $2,000 deductible, for example, you pay the first $2,000 of covered services yourself.”. The higher the deductible, the higher penalty you effectively pay if you get sick.
- 401(k) Match: This is free money. If the company matches 4% and you don’t contribute, you are voluntarily taking a 4% pay cut. Always contribute the company match at a minimum.
- PTO (Paid Time Off): Employers typically offer two types of PTO, and both have good and bad sides.
- Accrued: In theory, you earn days as you work. But this is a sticking point for some companies. PTO is considered compensation in some jurisdictions, like California, which says “earned vacation time is considered wages, and vacation time is earned, or vests, as labor is performed.” Other places leave everything up to the employer. The state of Texas, for example, tells employers that it has no law that “requires employers to make payouts of accrued but unused paid leave, although in rare instances, usually involving express contracts, some courts have required such payments to former employees. That is a matter left to employers to specify in their company policies.”
- “Unlimited”: Netflix helped make the policy popular in 2003, though Inc. reports the company struggled to get it right, and for good reason. “Advocates of the policy love the freedom and flexibility unlimited vacation offers,” Inc. wrote, “But opponents claim it actually undermines employee freedom, as people end up working more out of fear of losing their jobs.” The policy led to chaos in some departments, while other people were afraid to take vacation at all. Ultimately, the company’s co-founder and CEO Reed Hastings said he found that setting an example helped give people permission, according to Inc. So, he started taking six weeks each year, and talking about his time off “to anyone who’s willing to listen.”
3. The “Exit Strategy” Terms
Nobody likes to think about layoffs or firing when they’re joining a company, but this is one of the only times you have leverage to protect yourself.
- Severance: This is a payment in addition to your final paycheck. If it’s defined, the company typically offers a set amount for each year of service. Layoffs are also typically treated differently, with companies providing more generous payouts as a gesture of good will, including to employees still sticking around.
- Notice Period: This may serve as a way for the company to protect itself from you suddenly quitting. Though it’s common practice to provide two-weeks-noice, it’s more of a guideline that critics note companies rarely respct when laying employees off. If your agreement does have a notice period, try to keep it to two weeks unless it’s reciprocal. Anything more restricts your future freedom.
Summary
Read the fine print. Calculate the “Total Compensation” (Base + Bonus + Equity + Benefits). Understanding them gives you a lot more to bargain with, and can get you more vacation or guaranteed payouts if employer is unwilling to budge on base pay.
Negotiating a job offer isn’t just about money. It shows how serious a company is about hiring you, and what tone management wants to set at the outset.