About Ian
Ian Sherr is the founder of vostego.com. He’s a senior editorial and stakeholder engagement leader with 15+ years of experience shaping thought leadership, executive programs, and public discourse at the intersection of business, technology, policy, and social impact.
Background
Ian is a journalist-turned-executive who’s led both editorial and business transformations — from front-page reporting at The Wall Street Journal and CNET to serving as President & Editor-in-Chief of Compliance Week during its sale. Along the way, he’s been a regular contributor and analyst for CBS News, NPR, BBC, and more.
At Compliance Week, he overhauled its content and go-to-market narrative, led a successful exit pitch, cut costs without affecting product quality, grew member retention to record highs, and shaped a new business model.
He brings a rare mix of newsroom, product, and P&L experience — plus hands-on coding skills from building projects like NewsCompass, a Python/Flask + Redis news intelligence engine that helps to power vostego.com! His work now centers on helping companies authentically and effectively build, communicate, and operationalize AI-driven content and information systems.
After he was laid off in 2023, Ian began building his own business. He quickly learned that small business owners face the same strategic challenges as large organizations—but without access to the mentorship and resources he’s been fortunate to have.
He started vostego.com to marry his passion for mentorship and supporting the next generation in their careers with his need to find trustworthy, actionable, human-centered guidance for running a startup. He wants to help others access the kind of wisdom he’s gotten from amazing mentors.
Expertise
- Finance & Operations: P&L management, financial strategy, cost optimization, cash flow, vendor management
- Strategic Growth: Market positioning, competitive advantage, business planning, stakeholder alignment
- Leadership & Teams: Cross-functional team building, mentorship, organizational design, company culture
- Communications & Narrative: Thought leadership, stakeholder engagement, public positioning, message strategy
- Regulation & Compliance: ESG, regulatory developments, policy implications for business
- Event & Program Strategy: Executive forums, thought leadership initiatives, stakeholder convening
Why This Matters
Ian believes that everyone deserves a fulfilling career, regardless of their passion. He also believes that every entrepreneur deserves expert guidance, regardless of their budget.
He’s still learning how to make his own business work, and he’s building vostego.com to support others doing the same. No fake community numbers. No overselling. Just real experience and hard-won lessons.
Connect
Questions about business strategy, operations, or growth? Connect on LinkedIn or find him on Twitter.
Articles by Ian Sherr
5 Signs It's Time to Quit Your Job (Before You Burn Out)
Don't wait until you're desperate. Learn the 5 subtle warning signs that your role has expired and how to exit gracef...
Setting Up Business Banking the Right Way
Everything you need to know about choosing a business bank account, managing cash flow, and separating personal from ...
Anatomy of a Job Offer: What to Look For Beyond Salary
The base salary is just the start. Here is what to look for in an offer letter, and what to negotiate over.