Finance & Pricing for Founders
Essential financial planning and pricing strategy for early-stage companies
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Path Overview
Many founders focus on product but neglect financial planning. This path covers the essentials: understanding your unit economics, pricing correctly, optimizing your taxes, and tracking what actually matters.
Get your financial foundation right from day one, and you’ll make better decisions as your business grows.
Learning Steps
Step 1: Build Your Financial Model
3-year P&L, cash flow, and profitability projections.
Investors want to see you've thought through the numbers.
- Project revenue realistically
- Model all expenses
- Calculate runway
Step 2: Determine Product Pricing
Calculate pricing based on costs and profit margins.
Right pricing makes or breaks early growth.
- Understand unit economics
- Test price scenarios
- Validate with customers
Step 3: Plan Your Taxes
50+ business deductions checklist to maximize tax efficiency.
Most small businesses miss deductions. That's leaving money on the table.
- Go through all 50+ deductions
- Track qualifying expenses
- Set up accounting system
Step 4: Track Experiments
Centralized tracking for marketing experiments and results.
You can't optimize what you don't measure.
- Set up tracking template
- Log all experiments
- Analyze results monthly
What You'll Achieve
- → Clear financial projections for investors
- → Optimized unit economics
- → Maximized tax deductions
- → Data-driven growth decisions